Why we should not step up and make content for the mobile!” It’s very interesting to see how people consume everything on mobile across cities and towns. Everyone have a mobile these days – it’s like an extension of our body. From Period End of Sentence, The Lunchbox to Masaan, they start a conversation. The filmmaker, who was named among top 12 women achievers in the Global Entertainment industry by The Hollywood Reporter, says “I don’t think films can change the world but they can at least start a conversation. I am very excited as this is Flipkart’s first piece of content and for them to take a chance with first time directors is incredible.”īut she agrees that cinema is yet to bring about a major change in society. While Tahira Kashyap directed Neena Gupta starrer Pinni is making much noise on social media, there are other interesting films such as Thappad, (which shares its name with Taapsee Pannu’s upcoming film), Chhaju Ke Dahi Bhalle, Nano So Phobia, Sunny Side Upar, Swaaha, Pinni, Sleeping Partner besides others.Įnquired about her criteria for short-listing 7 films, two of which have been shot on an iPhone, she says, “I was looking for relatable content because largely the audience is from Tier-2 and Tier-3 cities. The films are based on themes such as standing up for yourself when it’s the hardest to do so, online romance, the innocence of childhood, the confusion of old age, the construct of being loved in a marriage, infidelity and a woman owning her role in the family. All are of just 10-15 minutes which take you to a whole spectrum of emotions.” All of them have done a very good job and are very different from each other. Guneet cannot be more proud of her latest outing and says, “Short films is a medium where you work with new filmmakers and it’s amazing to see Neena Gupta, Divya Dutta and Sanjay Kapoor to work with us. The seven bittersweet ‘slice-of-life’ short films, made under the banner of Guneet’s production house, Sikhya Entertainment and Flipkart, have been directed and performed by some of the notable names such as Neena Gupta, Divya Dutta, Sanjay Kapoor and many more. Guneet Monga (centre) with directors of Zindagi inShort. Keeping up with the mood, she has launched one of the first genre diverse anthology of seven films, Zindagi inShort as the debut content on shopping website Filpkart. Academy Award winner Guneet Monga is happy with how diverse the Oscars were this year with South Korean film Parasite winning the Best Film.
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